tisdag 10 april 2012

The story of stuff


The story of Electronics

This video is great on so many ways. It not only manages to lay out its intended message, but to also do it in a way that’s both entertaining and learning.

The message is blatantly clear, take a stand against corporations to ensure that they make longer lasting electronics, which thereby would lessen the pollution that is currently being released and piled up. It’s a good morale and one that really needs to be listened to.

A lot of people believe that once they have thrown their old stuff into the recycling bin, it’s out of their world, and nothing they need to worry about anymore. But as this video state, that is not the case. Even with recycling we are throwing stuff away more than we re-use to make new stuff. If we simply made these things last longer, so that once they do eventually break down, there will have been enough time to recycle the old so it doesn’t get piled up.

Another great point is that of designing them so when a part breaks, we don’t need to exchange the whole thing, but rather just the broken part. Stationary computers is quite a good an example of this, I have had some components break down, but all I needed to do was replace that part, I didn’t need to go buy an entire new computer. But there are so many other things were we can’t do that, like TV’s, phones, laptops etc, etc. If all of these were designed so that individual parts could easily be changed, it would be so much less wasted.

So this sounds good and all, but like the video says, the companies have no motivation to do this, after all, if interchangeable parts were introduced, companies would most likely lose more money, since they would simply sell on part rather than an entire new whole unit. So for this to happen, we must make it the companies’ issue of handling this, because as long as they don’t need to, they will only see loss in that kind of structure.

The thing I like most about this video, aside from the good message it delivers, is how it does so. It’s a fun and easy way to deliver the message. It’s captivating and the narrator also does an excellent job, speaking with great interest to what she is telling.

Overall, it’s a great work and I hope it gets more attention, it deserves it, and so does their other videos.